International Standards Conversions
Professional HD & 4K/UHD Standards Conversion for Worldwide Broadcast and Distribution

Your Content. Every Frame Rate. Every Market.

The world doesn't run on one frame rate. Fortunately, we do.

At Media Superhighway, we help content creators, producers, broadcasters, and distributors prepare their programming for audiences around the globe.

Whether you're converting a North American production for European broadcast, preparing a 4K master for international distribution, or bringing legacy programming into today's delivery standards, we provide professional video standards conversion with an emphasis on picture quality, natural motion, and technical accuracy.

From a single conversion to a complete international broadcast delivery package, we help your content reach its destination.

Advanced Standards Conversion Technology

The right tools for the right conversion.

Not all standards conversions are created equal. Fast-moving action, camera pans, scrolling credits and complex motion can expose the limitations of basic frame duplication, blending and interpolation.

That's why we maintain a versatile combination of proven broadcast hardware and advanced software processing technologies.

Cinnafilm Tachyon — Advanced 4K/UHD Conversion

Our newest addition, Cinnafilm Tachyon, expands our capabilities into sophisticated, motion-compensated 4K/UHD standards conversion.

Tachyon uses advanced motion estimation and compensation to create intermediate frames when required, helping preserve smooth, natural movement during frame-rate conversion.

Particularly valuable for high-resolution productions, complex motion, and international distribution, Tachyon provides another powerful option for maintaining image integrity when converting between broadcast standards.

FOR-A FRC-7000 — Dedicated Broadcast Frame Rate Conversion

The FOR-A FRC-7000 is a professional hardware frame-rate converter designed for demanding broadcast applications.

Its motion-compensated processing provides reliable conversion between television standards, making it a valuable part of our HD broadcast workflow.

Teranex VC-100 — Proven Broadcast Processing

Our original Teranex VC-100 remains a trusted part of our standards conversion facility.

This dedicated hardware system provides real-time video processing, including standards conversion, scaling and deinterlacing, supporting a wide range of traditional broadcast and archive workflows.

Three complementary technologies. One goal: the best possible conversion for your content.

What We Convert

We support a wide range of international frame rates and broadcast formats, including:

Whether you're preparing 1080i/59.94 programming for a 1080i/50 broadcaster or converting 4K/23.976 content to 25 fps, we'll assess the source and destination requirements to determine the most appropriate approach.

Why Professional Standards Conversion Matters

Changing a frame rate isn't simply changing a number in a file.

Poor conversion can introduce duplicated or blended frames, uneven motion, image artifacts, cadence problems, and audio synchronization errors. These issues become particularly noticeable during camera movement, fast action, and detailed motion.

And when a broadcaster rejects a master during technical QC, the resulting delays can be costly.

Our approach considers the entire conversion process, including:

We also evaluate when a straightforward speed-change conversion may be preferable to motion interpolation, depending on the source material and delivery requirements.

From Standards Conversion to Worldwide Delivery

We don't just convert your content. We help get it delivered.

A successful international delivery often involves far more than changing the video standard.

Media Superhighway can manage the technical finishing and preparation of your program, including:

Whether you need a single converted master or multiple versions for different international markets, we can help simplify the process.

Experience That Travels

With decades of experience supporting the film and television industry, Media Superhighway understands the technical demands of broadcasters, content distributors, and independent producers.

We combine established broadcast engineering practices with evolving digital workflows to deliver practical, cost-effective solutions.

One master. Multiple markets. Global possibilities.

Ready to Take Your Content Worldwide?

Tell us where your content is coming from, where it's going, and what your broadcaster needs.  We'll help determine the right conversion method, prepare your deliverables, and get your programming ready for its next destination.

Media Superhighway - Helping your content cross borders without missing a frame.